Below we are going to show exactly how to whitelist emails so they don’t get sent to spam.
We’re going to show you how to do it on ALL major email apps.
Choose email app you use below for detailed instructions on how to whitelist using that app.
(Pro Tip: Link your email subscribers to this page in your welcome email (or on your email sign up thank you page) to make it easy for them to whitelist your emails.)
An email whitelist refers to a list of approved email addresses or domains that are deemed safe and trustworthy by the recipient’s email service provider or spam filter. When an email address or domain is added to the whitelist, it ensures that emails originating from those addresses bypass spam filters and are delivered directly to the recipient’s inbox. The purpose of an email whitelist is to prevent legitimate emails from being mistakenly flagged as spam and to ensure that important communications reach the intended recipients.
To whitelist an email address just means the subscriber adds them to your approved senders list. This tells your email client that you know this sender and trust them, which will keep emails from this contact at the top of your inbox and out of the junk folder.
Whitelisting is the process of adding an email to an approved sender list, so emails from that sender are never moved to the spam folder. Instead, when a recipient whitelists an email address, they are confirming that they know and trust the sender. This tells an email server (like Gmail) to move messages to the inbox directly. It’s that simple.
A quick example: you attended a digital webinar on journey mapping, and the presenter sent a follow-up message. By adding the presenter’s email address to your whitelist, you ensure that future communications from that person will not be hijacked by your spam filter and will turn up in your Inbox as planned.
Email whitelisting is also known as ’email safelist’ and ‘trusted sender list”
There are three ways to whitelist Gmail:
REMOVE AN EMAIL FROM SPAM FOREVER
If an email is already in your primary folder but you want to make sure all emails from this sender always end up there, you can create a filter. To do this, follow these steps:
If the email is already in your spam folder, mark it as “not spam”. Open the email in your spam folder that you want to whitelist, then click Report not spam.
If you’re using Gmail tabs (Promotional and Social), click and drag the email you want to whitelist from the tab it’s in to the Primary tab, like so:
Once done, you’ll get an alert saying “This conversation has been moved to Primary. Do this for all future messages from email@example.com?” Click Yes.
In the Gmail app, you have two options:
If an email is ending up in your spam folder, open the email and click Report not spam.
You can also tap the three dots in the upper right corner and click Mark important to give it priority in your inbox (shown in the video below).
To move an email from the promotional folder to your primary inbox, open the email and tap the three dots in the upper right corner, then tap Move to > Primary.
AT&T uses the Yahoo! Mail app platform, so whitelisting instructions are the same with both. To whitelist contacts with these email providers:
To add an email address to your mobile Yahoo! Mail contacts (and ensure delivery), follow these steps:
To whitelist an email in any version of Outlook after 2000:
Open the email you want to whitelist. An alert message should display stating, “Parts of this message have been blocked for your safety.” Click I trust firstname.lastname@example.org. Always show content.
Outlook 2003 – 2007
Outlook 2000 / Outlook 11
Outlook 2010 / Outlook 2013
Outlook Express 6
On Outlook mobile, you can add senders to your focused inbox to ensure delivery of their emails. Here’s how:
To whitelist emails on AOL:
To whitelist emails on Hotmail:
To whitelist emails on Comcast:
To whitelist emails on Comcast SmartZone:
If you have an email account from Xfinity (formerly Comcast), here’s how to whitelist a contact:
To whitelist emails for MSN:
To whitelist emails for Cox.net:
To whitelist all emails from a domain in the Mail app for Mac OS X or macOS:
Apple Mail doesn’t have the option to whitelist like some other email providers do. Instead, all you can do is mark something as “Not Junk” and it will be sent to your inbox. Here’s how:
To whitelist emails for EarthLink:
To whitelist emails for EarthLink Total Access:
To whitelist emails for Entourage:
To whitelist emails for McAfee:
To whitelist emails for Thunderbird/Netscape 6 or 7:
To whitelist emails for NetZero:
To whitelist emails for Norton AntiSpam:
To whitelist emails for Roadrunner:
To whitelist emails for Spam Assassin:
To whitelist emails for Verizon:
To whitelist emails for Windows Live:
To whitelist emails for Zoho:
To whitelist emails for ProtonMail: